![]() You can even do this right through your marketing.Ī lot of marketing today is YouTube videos, ebooks, or free tools, and you can educate people through those materials, which will hopefully make them like you, and then they’ll be more likely to buy your product.Ī lot of people want to get a bunch of customers and spend a ton of money on ads and try out a bunch of fancy marketing methods… But what if you scale it back and focus on the quality of your customers, rather than quantity. Instead of just trying a hard sell approach every time. Take the time to listen to people’s needs, and educate them on whether or not your product is a good fit for them. Think of sales as an education process rather than just selling someone something. How to get more customers for your business. It’s one of the core best business books for entrepreneurs out there. This is a book I tell everyone to read - it’s got a lot of meaty nuggets. Because they’ll trust you more.īest Business Books You’ve Never Heard Of #2: Ultimate Sales Machine by Chet Holmes Has a salesperson ever told you, hey, maybe this product isn’t the right fit for you? If they have, you probably trust them a lot more for it!Ĭonsider what the client actually needs, not just what they want and they’ll be more likely to buy from you. The value you bring to your client is (and should be) more than what an hourly rate will reflect. Don’t charge by the number of hours you work. Think about how much money you’re making for your client, and base your prices on that. How you can build a million-dollar 1-person business with the skills you already have. ![]() ![]() ![]() Best Business Books You’ve Never Heard Of #1: Million Dollar Consulting by Alan Weissįun fact: My college girlfriend’s rich dad gave me this book because I wanted to get rich, too.Ĭheck out my first podcast interview with Alan Weiss here and my second podcast interview with him here. ![]()
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